As an Amazon seller, you’ve probably put a lot of work into selling your items. The marketplace has become more and more competivie for sales as its sellers-base continually grows. It’s tough to make sure that your items are found and bought by customers. Always use amazon fees calculator.
Whether you’re new to Amazon selling or not, you can use our top 10 Amazon selling tips to step up your game.
Top 10 Amazon Selling Tips
Here’s our list of the top 10 Amazon selling tips to learn from if you’re an Amazon seller.
1. Optimize Product Details for Search
Amazon is a crowded, competitive marketplace for sellers. If you want customers to buy your products over others, you first have to make sure that they can find them.
Amazon makes this possible by allowing buyers to continually drill down their initial search by different attributes. Think how a customer can go from Women’s shoes > Loafers and Slip-Ons > Sperry’s > Top Sider > Tan > Size.
Or, a customer can type in very specific product information like “AC Power Cord Cable for VIZIO LCD TV 10 feet”. Either way, that customer can narrow down to the exact item they’re looking for.
In both cases, Amazon uses your product information and details to match a customer’s search to your items. Therefore, it’s critical that you provide Amazon accurate product information, and as much of it as you can.
This includes product title, description, product identifiers, search terms, size, color, etc. Don’t skim on this type of information. It’s how customers find your products and know they’re buying the right thing.
Looking for a way to better manage all your product information? Check out nChannel’s Product Information Management application which allows you to more effectively manage product information, tailored just for Amazon.
2. Use Competitive Pricing
A lot of customers shop on Amazon to find better prices. Price is usually one of the biggest factors that decide whether or not someone makes a purchase.
Therefore, you need to know what prices you’re competing against, and how to list products at a competitive price.
If you’re not selling unique items, be prepared to do some research on what items are selling for. Having a lower price can help your items show up at the top of search results.
You can use Amazon’s Match Low Price feature to help you continually match lowest prices on Amazon.com for your products. The tool allows you to set your own preferences so that you always compete on price.
3. Take Professional Product Images
When buying online, it’s crucial that customers can physically see what they’re going to buy. And to do that, you need professional pictures of the items you’re selling.This definitely excludes all grainy picture taken on your cell phone 2 years ago.
You’ll want to continually keep your images fresh and up to date. Having quality pictures makes you appear as a more professional, and trustworthy seller.
4. Try to Own the Buy Box
All Amazon sellers strive to own the Buy Box. If you don’t know what that is, it’s the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. So, those who win the Buy Box often see an increase in sales.
The buy box is critical for sellers that offer the same products sold by multiple sellers. You’re competing with them for the Buy Box.
What makes winning the Buy Box difficult is that Amazon uses a top secret algorithm to determine whose products are shown in the Buy Box.
While we can’t tell you the exact steps you need to take to win the box, we do know that low price, inventory availability, fulfillment options, seller ratings, and positive customer reviews are all important factors in winning.
Check out Amazon’s (vague) tips on how to increase your chances of winning the buy box– I wasn’t kidding that the algorithm is top secret.
If you’re a current seller and are struggling with owning the Buy Box, read this article that explains the Buy Box in-depth.
Bonus Tip: If you create a unique item bundle (like 3 related skin care products), you’re going to win the Buy Box every time.
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